Date: 2013
Field: Illustrations / Installations
Collaborators: Hrefna Lind Einarsdóttir / Baldur Helgi Snorrason
Client: Loft hostel - Hostelling International
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Loft Hostel opened its doors in the center of downtown Reykjavík in spring 2013. Located on Reykjavík’s city center and they host regular music events, movie nights, foosball tournaments and other social events.
The mural paintings are a collection of the most iconic buildings in Reykjavík as well as functioning as a floor guide.
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greaseandglamour.com/2014/04/why-the-loft-hostel-in-iceland-isnt-any-old-hostel/
www.lofthostel.is
Date: 2011
Field: Illustrations / graphic design / book
Collaborators: Jósep Gíslason
Client: Hrafnar ehf
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Veðraland is a fantasy novel and children's book set in a time before men on the small island of Iceland. The race of dwarfs must make a journey to free themselves from the tyranny of trolls, elves and wizards. With cunningness by the leader of the pack they defeat their enemies by turning them against one another.
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Date: 2018
Field: branding / logo
Collaborators: Jón Þorgeir Kristjánsson
Client: Ríkisútvarpið (RÚV) / Iceland's national public-service broadcasting organization
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Ríkisútvarpið (RÚV) is Iceland's national public-service broadcasting organization. RÚV‘s history spans over 80 years with regular radio service starting in 1930.
Operating from studios in the country's capital, Reykjavík, as well as regional centres around the country, the service broadcasts an assortment of general programming to a wide national audience via three main radio channels, Rás 1 and Rás 2, available terrestrially, Rondó and one full-time television channel.
In 2018 the service opened tvo new channels, Rúv Núll and Krakka Rúv. These tvo channels are amed for younger viewers such as kids and tennagers. The channels needed unofficial emblems to be used for multiple purposes.
The two images created for the new channels use notable icons and imagery to address the subjects, issues and cultural phenomenons taken on in the broadcasts. The outcome was to do a mix or a collage of these elements where they fused together to create an interesting photomontage.
Additional images where used for and at the quadrennial promotional presentational introduction of the national public-service broadcasting organization (RÚV) in 2018.
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Date: 2018 - 2019
Field: illustrations / Installation
Collaborators: Hrefna Lind Einarsdóttir
Client: Íslenski sjávarklasinn / Grandi – Mathöll
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Grandi Mathöll is a pioneering street food hall in Reykjavik, there is only one of its kind in Iceland. The food hall is located in a refurbished fish factory in the Grandi Harbor District downtown Reykjavik. Guests can enjoy watching Icelandic fishing vessels landing fresh fish; some which may actually end on their dish. Grandi Mathöll features 9 artisanal food stands offering Icelandic fish and meat, Vietnamese and Korean street food, fresh Icelandic vegetables, freshly brewed coffee, beer and other drinks.
One of the food halls objectives is the bolster, promote and display local artist and the city´s culture. The harbour has been the life blood of Reykjavík from the beginning and the owners wanted to create an artpiece which would hint to these ideas of culture and the city´s historical history.
ÞJÓÐARSKÚTAN
The wall installation which is located by the entrance to the food hall at Grandi is an historical timeline of events and cultural happenings in Iceland from its settlement. The piece uses the concept or the metaphor of a nation sailing to the future. This is the spirit of the Icelandic mentality, our way of life and is characteristic in the way we think and talk.
Major events are noted in objects which begin with the settlement of the Norwegian-Norse chieftain Ingólfur Arnarson (874) located at the stern to the Icelandic financial crisis (2008) located in the middle and onwards the future located at the bow. The work is intended to lure pedestrians to the location and to some extent be educational or informative.
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Date: 2018
Field: Infographics / illustraitions / branding
Collaborators: Hrefna Lind Einarsdóttir
Client: Iceland Tourism Cluster
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The Tourism Cluster Initiative is to promote competitiveness and value creation within the Icelandic tourism industry, and to develop a co-operating forum for different stakeholders where the main focus is on linking them together and opening up for interaction between them.
The members of Iceland Tourism Cluster Initiative are 45 from all over the value chain of Tourism. The cluster network consists of travel agents, tour operators, hotels, attractions and activities, restaurants, airlines, public relations, IT solutions, maintenance service, engineer service, banks, foreign exchange, law firms, educational institutions and retail.
The Icelandic Tourism Cluster needed an interesting, lively image to decorate its main office in the center of Reykjavík. We decided to do a chalk art piece which would designate over a hundred specific locations around Iceland. These places famous for their beauty and their unique aspects are what makes Iceland one of the most interesting places to visit.
Iceland is full of exciting activities and breathtaking landscapes and cultural attractions. You can witness geysers, waterfalls, glaciers, volcanoes, valleys and endless stretches of black sandy beaches. For activities, you can go hiking, biking, snowmobiling, kayaking or just soak up the warmth of a natural hot spring.
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Date: 2010
Field: Illustration / Poster / Font
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An inspiration of one of Spiro Kostof´s quotes:
“Architecture is a social act and the material theater of human activity.”
Each letter is designed as a building, meant to represent or indicate one of the basic functioning institution and public services in modern western society.
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Date: 2016 -
Field: Illustrations / Installation
Collaborators: Örn Smári Gíslason / Hrefna Lind Einarsdóttir
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The car dealerships Hekla is one of the oldest, largest and well respected companies in iceland. Established in 1933 it has held agency for the biggest car brands such as Volkswagen, Audi, Skoda, Mitsubishi, Caterpillar, Goodyear, General Electric and KIA. In 2016 Hekla made renovations to its large headquarters at Laugavegur and added a magnificent cafeteria on the top floor. It was made to service all of their employees and to be used for social events. To mark this location and its long and fruitful history in Iceland they wanted an illustration to emphasize milestones in its history. The cafeteria was named, the appropriately dual meaning in Icelandic “Hekla eldstöð” (Hekla the cooking station/ Hekla the volcano) because Hekla is also one of the biggest and most famous volcanoes in Iceland. In cooperation with designer Örn Smári Gíslason i make an illustration with chalk on the walls of the cafeteria.
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Date: 2012
Field: Illustrations / screenplay / Infographics
Collaborators: Jorri Kristjánsson / Bjarni Haukur Þórsson / Hermann Karlsson / Örn Árnason / Sigurður Sigurjónsson
Client: Thorsson Productions
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A one-man comedy show performed by entertainer, writer and producer Bjarni Haukur Thorsson. As the title suggests spectators are introduced to a blend of incisive and visual observation of the Icelandic human condition as well as a lessons in everything you need to know about being Icelandic.
The act includes a short video introduction to the history of Icelandic society in which characters and events are illustrated.
Video by Hermann Karlsson
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howtobecomeicelandic.is
Date: 2017
Field: branding / logo
Collaborators: Hrefna Lind Einarsdóttir
Client: Kontor Reykjavík – Auglýsingastofa / IÐAN Education Centre
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IÐAN is a private non profit education and training provider supported by the federation of employees and unions represented by the industries we serve nationwide.
IÐAN offers a wide range of services for its members spanning from courses, counseling and validation of prior learning. We also provide various services for the ministry of education, science and culture and are involved in creating both national and international partnerships in order to embrace innovation and meet new challenges in support of our industry.
To promote new courses at Iðan the educational centre wanted to find a suitable and interesting way to introduce the courses to printers and designers. In cooperation with Kontor Reykjavík – Auglýsingastofa we designed a direct mail that would show the possibilities design and printing offers. We created a printed material where we paid careful attention to detail and the outcome was a beautiful item that was all at once an illustration, a game, practical and an advertisement. The process, from idea to completion of the item, was filmed in order to make a video that could be shared even further.
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Date: 2010
Field: Illustration / Posters
Client: Pisa - Restaurant & Guesthouse
Date: 2016
Field: Illustrations
Collaborators: Hrefna Lind Einarsdóttir
Client: Alvogen
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The international pharmaceutical company Alvogen has for many years participated in the established pharmaceutical event CPhI. The aim of the conference is to unite niche and top buyers and sellers in the pharmaceutical industry together under one roof in nine event locations around the world.
For the event hosted in Barcelona in the summer of 2016, Alvogen wanted to reimagine they're exhibition pavilion. In cooperation with the architecture firm Tvíhorf they imagined a comfortable, exiting and open pavilion with a focus on refined and sustainable materials.
Capitalising on the success of the icelandic soccer team in the 2016 UEFA European Championship and the strong soccer culture in the city of Barcelona, Alvogen wanted to make a play area in the front section of they're pavilion. Guests where invited to take part in a soccer game with prizes. To emphasize this atmosphere i created an illustration which references the soccer stadium of Camp Nou and some of the most iconic buildings and architecture of the city of Barcelona. The illustration was not complete without the three most notable soccer players in the Barcelona team, Lionel Messi, Neymar and Luis Suarez.
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Date: 2016 -
Field: Illustration/ Installation
Collaborators: Hrefna Lind Einarsdóttir
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The Reykjavik City Theatre ranks among Iceland’s oldest and most prestigious cultural institutions. The theatre’s history reaches back across a century. Alongside the National Theatre of Iceland it is one of the two eminent dramatic stages in the nation. Reykjavik City Theatre, as the name suggests, is the municipal theatre of Iceland’s capital city. For their annual promotional material they wanted to emphasize the lively and exciting world of the theater and its productions. The perception felt for the theater, its employees and the vast new building, comparable to Europe’s best resorts was akin to a living, breathing organism. With this in mind we made a semi realistic section cut/view of the core functions and facilities of the building. A sort of Where's Waldo drawing where almost every employe is represented and their role within the day-to-day operations in the theatre presented. The large image was printed and is showcased in the lobby of the theatre where it has become something of an attraction, especially for the younger generations.
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Date: 2016
Field: Illustrations / Installation
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DesignMarch is a celebration of the fresh and exciting Icelandic design scene. The Festival showcases the best from the local design scene, alongside an increasing number of international collaborations. The scope of the Festival covers all fields of design, be it graphics or fashion, furniture, architecture or products. All in all, there are over 100 events, exhibitions, workshops, seminars and parties. Spread across Reykjavik, DesignMarch attracts around 30,000 visitors annually. For the 2016 festival i created an illustration on the theme of vættir.
Vættir (wights or spirits) are nature spirits in Norse mythology. These nature spirits are divided up into 'families', including the Álfar (elves), Dvergar (dwarves), Jötnar (giants), and even gods, the Æsir and Vanir. I wanted to commemorate these beings and my grandmother's relationship with them with an dual image. The illustration could be viewed as a simple image of my grandmother in the countryside where she grew up but by putting up a red filtered glass to the image, you could see all the vættir surrounding her.
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Date: 2016
Field: illustraitions / screenplay
Collaborators: Jorri Kristjánsson / Bjarni Haukur Þórsson / Hermann Karlsson / Örn Árnason / Sigurður Sigurjónsson
Client: Thorsson Productions
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The show is loosely based on the phenomenally successful “How to become Icelandic in 60 minutes” that’s been running for 5 years to sold out houses at The Harpa Concert Hall in Reykjavik, Iceland.
A one-man comedy show performed by entertainer, writer and producer Bjarni Haukur Thorsson. As the title suggests spectators are introduced to a blend of incisive and visual observation of the Swedish human condition as well as a lessons in everything you need to know about being Swedish.
The act includes a short video introduction to the history of Swedish society in which characters and events are illustrated.
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